I love it when companies give back to their communities, and I’m especially proud when it’s a company I represent. Last week, Glenwood Caverns Adventure Park did just that.
At the beginning of the year, the management team at the Adventure Park decided to ramp up their support of the LIFT-UP community food pantry. They set a goal to collect 10,000 cans of food during the third annual Music on the Mountain concert series. It was a lofty goal, and to be honest, it made me a little nervous! But with the series expanded to include nine concerts, they had a “can-do” attitude and decided to aim high.
To bring in more food donations during the series, the Adventure Park teamed up with some local businesses, including Bighorn Toyota, the Glenwood Springs Post Independent, KSPN radio, Glenwood TV, the Hotel Glenwood Springs, US Bank, Swire Coca-Cola and Mountain Beverage, to promote the concerts to an even broader audience. In addition to providing additional marketing opportunities, the sponsors brought prizes and giveaways to each of the concerts — always a big hit with the audience.
After the last concert on Sept. 24, the total number of cans donated was slightly more than 7,600. The community donated an average of nearly 850 cans per concert. That’s a truly impressive number when you think about it, but it wasn’t the 10,000 everyone was hoping for.
So last week, owner Steve Beckley and members of the management team presented LIFT-UP’s executive director Mike Powell with a check for $1,200 to purchase the remaining 2,400 cans. When they set a goal, you can bet they’re going to reach it!
LIFT-UP provides a helping hand to more and more people every year. They are serving an average of 2,600 people a month, and distributing more than 3,000 bags of groceries a month. Visit their website at http://www.liftup.org/ to find out how you can help.